Construction never stops. There’s always work to be done and improvements to make in our communities. Despite the essential need for high-quality construction work, competition is high. Learn how to get the word out about the great work your firm is doing, and how I Build America OHIO can help.
Word of mouth marketing has been the preferred marketing strategy for construction firms for years. It’s simple: complete quality work for every customer so that the customer is inspired to tell everyone to come to you, rather than your competitors. But in today’s day and age, you need to be even more intentional than simply hoping your customers will take care of telling others about you. We recommend you make a name for yourself, perhaps in a niche market that you can truly own.
Niche construction companies focus on delivering a specific type of project, everything from high-traffic street construction to expansive apartment development. Find what your company does best, then hone those specific skills. This will allow you to capture new customers with a unique selling proposition that is fit to your services and the specific market, making you the local expert. Once you’ve defined the market you’d like to work within, make it be known. If you specialize in large event center construction, consider sponsoring a local sports team. If you want to be known for your multi-family housing developments, network with developers so they call you first for any potential projects. With a single-focus perspective, your customers will more easily recommend you and allow you to work smarter, rather than harder.
Speaking of becoming an expert, you can also prove your expertise online. Now this may seem a bit out of your wheelhouse, but trust us on this one: you should be creating your own shareable content. Yes, your work on the jobsite will prove your expertise with that specific client, but when you have a bank of blog posts, informative tutorials, or in-depth videos, you’ll be known for what you do by a limitless amount of individuals. This marketing tactic will help you reach more people, well beyond your existing customers.
Not only can you use the digital space for showing your knowledge, you should treat it like a holding ground for your contact information. At the very minimum, make sure that your phone number is easily accessible with a simple search. To earn the top slot on a search for a construction firm in your area, you’ll need to focus on search engine optimization, also known as SEO.
If you showcase your expertise online like we mentioned in our last paragraph, you’ll be well on your way to gaining greater visibility. You’ll also want to make sure that your website is up-to-date, professional, and a clear representation of who you are as a company. You know the importance of making a good impression on clients in person, the same goes for online connection. Put your employees at the forefront to give your business some personality. Trust us on this one, you will see the benefit from creating a website for your business. According to Blue Corona, 30% of customers do not consider a business if it does not have a website.
Beyond these everyday steps of marketing your business, consider creative and philanthropic alternatives like partnering with a local charity. From established construction-heavy organizations like Habitat to Humanity to your local food pantry that needs a new site, promote your passion for your community by giving your best while giving back.
When it comes to marketing your construction firm: don’t hold back. Let I Build America Ohio know what you’re up to so we can showcase great work from across our state. Every project counts!